Groowcity is a 3D animated explainer created to communicate how a human resource management platform works within a company. The goal was to simplify complex workflows and user interactions through clear, character-driven visuals optimized for digital platforms.
Client & Objectives
- Communicate how the platform works in a clear and structured way
- Represent different roles and interactions within an organization
- Translate complex processes into simple visual sequences
- Deliver an engaging piece suitable for digital and presentation use
Process
- Concept and narrative development based on platform functionality
- Storyboard creation to define structure and key moments
- 3D character and environment creation
- Animation focused on clarity, timing, and readability
- Lighting, rendering, and post-production for final delivery
Storyboard
Characters Design
Clothing | Props
